Aaron Reid, Ph.D., of Sentient Decision Science to Speak at Marketing Research Association Webinar
Leading behavioral scientist to talk about "Levels of Explanation: Tapping the True Drivers of Behavior" at 1:00 p.m. on 12/1.
- Boston, MA-NH (1888PressRelease) November 30, 2010 - Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist, will speak at a Marketing Research Association's webinar this week. His talk, "Levels of Explanation: Tapping the True Drivers of Behavior," will occur on Wednesday, December 1, from 1:00 p.m. - 2:00 p.m. ET. To register for the webinar, please visit http://www.mra-net.org/education/description.cfm?edid=395.
In his presentation, Dr. Reid will discuss how to produce research that informs clients' businesses and increases their bottom-line. Through several meaningful case studies, he'll discuss how a clothing designer's collection was put on the road to success, a major CPG company spurred new product innovation, and a casual dining restaurant changed its messaging - all because they sought a deeper level of explanation with their research methods.
About the Marketing Research Association
Founded in 1957, the Marketing Research Association is the leading and largest association dedicated solely to promoting the interests of the survey and opinion research profession. MRA works to further respondent cooperation in an industry dedicated to discovering valuable information to guide business decisions. To learn more about the Marketing Research Association and the 12/1/11 webinar featuring Dr. Reid, please visit www.mra-net.org.
About Sentient Decision Science
Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.
Press Contact:
Margaret Bonilla
Bonilla Communications
603.548.0693
bonillacomm ( @ ) gmail dot com
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