A "Perfect Day" at Jack & Jones Stores across Canada
Stingray360, a leading provider of sensorial marketing solutions, is collaborating with the well-known clothing brand Jack & Jones on an innovative scent marketing initiative. As of June 21st, all Canadian Jack & Jones stores will feature Stingray360's new exclusive scent called "Perfect Day", providing a unique sensorial enhancement to the Jack & Jones in-store shopping experience.
- (1888PressRelease) June 24, 2011 - Inspired by the Jack & Jones brand, the "Perfect Day" scent was created to be attractive for fashion conscious consumers looking for trend-setting, yet intelligent design. Developed and tested during months of research, this tailored scent "Perfect Day", was created specifically in line with the Jack & Jones image and brand personality. "The scent had to go hand in hand with our client's image, "Perfect Day" reflects the jeans and masculine spirit of the Jack & Jones brand and we are extremely pleased with the final product," said Eric Boyko, President of Stingray360.
As part of the full sensorial marketing solutions offered by Stingray360, innovative scent solutions are used in more and more commercial spaces to help brands rise above and beyond their competition. A successfully scented ambiance encourages consumers to stay in stores longer with the end result ultimately being increased sales revenue for the stores.
This new scent solution, "Perfect Day"is now installed in all Canadian Jack & Jones stores and will be installed shortly in all European stores, followed by installation in stores around the world.
About Jack & Jones
Jack & Jones was founded in 1989 and is one of Europe's leading producers of menswear. Jack & Jones is part of Bestseller, a family-owned clothing company founded in Denmark in 1975. Today, more than 15,000 employees design, develop, sell and market Bestseller's brands all over the world.
About Stingray360
Stingray360 serves commercial and business customers of all sizes with sensorial marketing solutions that range from background music to a full 360˚ brand complement solution with sound design, visual display and scent marketing. Companies invest heavily to drive traffic to their store fronts, restaurants or offices. Stingray360's sensorial marketing solutions are leveraged to complete the consumers' shopping experience by ensuring that the retail environment is conducive to doing business by providing pleasing and memorable experiences for their consumers. Stingray360 is a division of Stingray Digital, which is the #1 provider of music programming for over 30,000 commercial establishments in Canada.
About Stingray Digital Group
Stingray Digital is a leader in interactive music distribution. Our properties include:
• Stingray360, a leader in sensorial marketing solutions for businesses;
• Galaxie and Music Choice, the leading digital music services on TV in Canada, in the US and in Europe;
• The KARAOKE Channel, the world's largest licensed karaoke library and karaoke service on TV and Internet;
• Stingray Music, music licensing for film, television, advertising and other uses;
• Concert TV, a VOD service distributed to 30 million homes in the US and soon in Canada.
Stingray Digital is financially backed by Telesystem and Novacap and headquartered in Montreal. Stingray Digital has 150 employees in offices across Canada and additional offices in Charlotte, North Carolina and Budapest. For more information, visit www.stingraydigital.com.
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