A New Book From John Passy : Transforming Dinosaurs Into Vampires
A lot of innovative companies find themselves suddenly outdated as they didn't knew how to innovate and respond to new market needs.The book studies why this happens and gives the solutions so they can aspire once again clients like real vampires.
- (1888PressRelease) April 20, 2012 - For John Passy, an experienced game changer and interim executive, companies have become DINOSAURS for a lot of reasons, some psychological, some environmental... but also as we received the wrong education.
John Passy proposes a nice analysis of the situation with :
- Each of us is trained to be average !
- The internet is killing our brains !
- You don't need a great leader to be innovative !
- and you don't even need an idea to innovate !
Then John Passy proposes a set of unconventional solutions like :
- Create an unbalanced innovation team
- Start with the creation of a logistics team and not an innovation team
- Think like a pirate ship, work as a navy vessel and live like a raft
- Learn to fail
In the end, he proposes a list of 13 celebrities he wants to meet so he can act as a real vampire and steal their brains.
This book is disruptive with disruptive messages that will walk on their own.
The book can be bought from Amazon.com (19.99 US$)
http://www.amazon.com/Transforming-Dinosaurs-into-Vampires-business/dp/1475172869
website : http://www.johnpassy.com
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam