A NAME IN SEARCH OF A PRODUCT. Dynamic new brand name "RealAid" available for licensing in U.S. and 32 foreign countries
Our NAME is our product! Independent Market Research has determined that the public will BOND with this new brand name, REALAID. The name is a winner, and Realaid, Inc. in Houston is ready to get the right licensing partner(s). The ReaAid brand name is poised to take market share away from iconic brands. Trademark registrations in many countries.
- Houston, TX (1888PressRelease) December 03, 2010 - LEAD PARAGRAPH: Want to lead with a fresh, new brand that consumers embrace? Market Research has clearly demonstrated that the public will bond with this name. REALAID instills confidence and evokes powerful consumer emotions such as Healing, Supportive, Comforting and Dependable. Other adjectives that scored highly in the Market Research report were Reassuring, Reliable, Soothing, Secure and Safe. How would you like THESE ADJECTIVES to be associated with YOUR PRODUCT? The name is attractive, trustworthy and easy to remember. See the Consumer Confidence and Market Research pages on either website.
INDUSTRY EXPERT OPINION: Michelle Helin is co-author of "Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales" published by Career Press Inc www.emotionaltriggerresearch.com
and has served as a senior marketing and sales officer for Fortune 500 companies. She has broad experience in the areas of naming, positioning, branding and corporate identity projects in the U.S. and abroad. Ms. Helin is the founder of Michelle Hein and Associates, a global market research firm. She is also a strategic partner of Pennebaker Marketing and Communications in Houston, Texas. She personally conducted the Market Research on the REALAID name. Her findings led to these conclusions:
"The results of this comprehensive online survey support the assertion that RealAid is a unique brand name that has a definite, positive correlation to and is strongly associated with multiple product categories, specifically Safety and First Aid, over-the-counter Pharmaceuticals, and Personal Health/Herbal/Holistic Products and Hygiene Aids. These product categories have a strong correlation with existing similar-sounding brand names that could be leveraged for Realaid's entrance into the market. 89% of the survey respondents were either positive or open and receptive to the name."
- Michelle Helin
PRESS RELEASE BODY: Realaid, Inc. in Houston owns all the trademark rights to the REALAID name for a variety of items, including holistic and herbal products, Safety and First Aid, OTC pharmaceuticals and insurance products and services. Complete info can be found at the company's two websites.
CLOSING QUOTE: "REALAID is an innovative hybrid term that consumers purchase with an intuitive confidence in the brand name. Everyone likes this name……..kids, teenagers, adults, all ethnicities, etc. RealAid hits all the demographics as well as the right emotional buttons extremely well."
- John B. Williamson, CEO and President of Realaid, Inc., Houston, Texas.
CALL TO ACTION: Go to either website: www.realaid.com or www.realaidbrands.com. There you can request a full copy of the Market Research Report that proves the consumer attraction to and acceptance of the REALAID brand name. You will then see a number of reasons why you should contact the company about a REALAID licensing agreement. Either one multi-national firm could license all the rights to the name, or several smaller generic companies could have separate license agreements in a co-op. Experience the POWER of RealAid Branding!
CONTACT PERSON: John B. Williamson, president of Realaid, Inc.
CONTACT PHONE NUMBER: 713-680-0062
CONTACT EMAIL ADDRESS: ceo ( @ ) realaid dot com
CONTACT WEBSITES: www.realaid.com and www.realaidbrands.com
SEARCH ENGINE RANKING: #1 page on Google, Yahoo and Bing under the key words "Brand Name Licensing."
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