A.G. Lafley - Brainstorms Live on the Future of Retail
Shopper Insights in Action 2011 attendees given a unique and exclusive opportunity to discuss the future of retail with A.G. Lafley, former Chairman & CEO of Procter & Gamble & Co-Author of The Game Changer.
- (1888PressRelease) June 22, 2011 - NEW YORK - In a format that's never been done before, Shopper Insights in Action 2011 attendees will brainstorm the future of retail with A.G. Lafley, former Chairman & CEO of Procter & Gamble & Co-Author of The Game Changer. Leading the industry once again, The Institute for International Research (IIR) is creating authentic, meaningful conference experiences that serve to unite and advance an industry.
Far from your typical lecture, for the first time researchers and marketers from today's top national brands and retailers will collectively brainstorm the future with the original game-changer himself - A.G. Lafley. Renowned as one of the greatest CEOs in history, attendees will have the opportunity to tap into the brain power of this celebrated leader whose genuine respect for "insights as a strategic business partner" paved the way for career researchers everywhere to focus on delivering real value and drive real initiatives, innovations and business directions.
Representing a 360° voice of the industry, the brain trust of panelists who will interview him represent today's top leadership: Michael Mendenhall, recent Chief Marketing Officer, Hewlett-Packard, Simon Uwins, Chief Marketing Officer, Tesco's Fresh & Easy, Robert Atencio, Global Vice President of Insights, Pfizer Consumer Health (former Head of Insights at Walmart) and renowned anthropologist and author of Chief Culture Officer, Grant McCracken, will facilitate a riveting brainstorming session with Mr. Lafley on the future of research, marketing, retail and the evolution of the changing consumer using their own unique point of view, knowledge and suggested questions from the audience.
A.G. Lafley's served as Chairman & CEO of consumer products giant Procter & Gamble and wrote the best-selling book The Game-Changer: How You Can Drive Revenue and Profit Growth With Innovation.
About Shopper Insights in Action
The 11th Annual Shopper Insights in Action Conference is recognized as the industry's most trusted conference brand for activating research at retail. This year's theme examines the blurring "shopper" & "consumer" and takes a holistic approach to understanding and influencing along the path to purchase. The 2011 event is already seeing record breaking attendance, with 650+ projected attendees, 100+ speakers and 70+ sessions, it's the world's most comprehensive shopper agenda. View the complete program and speaker faculty at: www.shopperinsightsevent.com
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