A&A Optical Introduces Look Book 2 A Merchandising Resource for A&A Customers

A&A Optical Releases Look Book2, the Second 2012 Eyewear Catalog. End Quote

(1888PressRelease) September 26, 2012 - Dallas, TX - A&A Optical announces the release of Look Book2, A&A's second eyewear catalog for 2012 featuring new eyewear styles through the end of the year. Volume 2 spotlights fall and winter trends in patterns, shapes, colors and materials, pairing eyewear designs with the hottest fashion finds. Books 1 and 2 collectively represent A&A's complete product offering for 2012. Both books are available electronically as well as traditional print format. Customers can view the digital books by going to these links aaoqr.info/LB1 and aaoqr.info/LB2, or by visiting the A&A Optical website and clicking on New Releases.

The first look book has proven to be a valuable resource and selling tool for A&A sales consultants as well as customers. Utilizing the Look Book's fashion editorials at point-of-sale not only enhance product, but organize vast assortments of frames into meaningful lifestyle story segments. Amy Lewis from Distinct Vision in Round Rock, Texas framed the editorial features in unique picture frames to create vignettes with eyewear and props which correlated with each trend story.

Since Distinct Vision set up the displays they have seen increased interest and comments from their patients. "It gives our patients direction and encourages them to experiment with a style that they would not normally try on or buy. The patients notice the helpful style tips in the displays and are able to connect with the lifestyle theme they feel fits their personality." - Amy Lewis, Clinic Coordinator

Distinct Vision's displays will be featured on the A&A Optical Facebook page this September.

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