5th Shape the World Conference in Singapore

Asia is the continent of growth for the world, yet Asian thinking and ideas do not shape our economies and businesses. What will it take to seize the mantle of leadership and shape the world socially, politically and economically? End Quote

(1888PressRelease) September 29, 2012 - This year's Shape the World Conference 2012 - themed "What is Asia's Brand of Leadership?" will see regional leaders coming from business, government and civil sectors to discuss new ideas on how Asia can lead the world on 22 October at The Fullerton Hotel.

Shape the World Conference is a platform for emerging Asian leaders to review their business models and build stronger brands to make a difference for Asia. The Conference believes that strong Asian companies with innovative models and strong organisational development are a secure way to contribute to the developmental needs of the region. If Asia keeps outsourcing all of its innovation to the West, it will cede the development of the future and fail to generate sufficient wealth at home countries, contributing to uncertainty.

Today, corporations like Apple and Nestle hold more power than nations and religions. They shape how we interact and affect how we use the resources of the Earth. We believe that if Asia wishes to shape the new world order, it will need to create organisations to encourage leadership and embrace creative thinking. Furthermore, a majority of Asian businesses are in commodities and services rather than building platforms that determine the future, unlike brands like Tesla and Google. In recent years, there seems to be a tendency to cash out rather than build better products or businesses. The Conference will discuss this lack of innovation and constant selling out as a key issue.

To succeed in this endeavor, there is an urgent need to nurture the culture of a Creator Mindset versus that of a Contractor Mindset. The future of Asia depends on our ability to create conditions that welcome diversity and to be open to new ideas with processes to support innovation. The Conference hopes to address the shortfall of leaders with a Creator Mindset and encourage new ideas in terms of organisational development.

CEO of Consulus, Lawrence Chong said "Shape the World Conference is the platform for Asian leaders who are purpose-led and who understand the urgent need to change the way we have built the Asian economy so far. It is no longer about just achieving financial success but shaping the future."

Regional speakers and their topics at this year's Shape the World Conference include:

Prof Dr M Din Syamsuddin, Chairman, Muhammadiyah - INDONESIA
Speaker and Panelist: How the unique trait of Southeast Asian inclusiveness can guide our approach in grooming business leaders.

Lawrence Chong, CEO, Consulus - SINGAPORE
Speaker and Panelist: New ideas on how we can redesign our organisations to instill creative thinking, attract talents and build a creative corporate culture.

Idris T. Vasi, CEO of DST, Largest Telco of Brunei - BRUNEI DARUSSALAM
Moderator of the panel discussion: How we can create an environment that will attract, nurture and retain leaders throughout the organisation.

Dr Low Lee Yong, Founder and and CEO at MHC Asia Group, SINGAPORE
Speaker and Panelist: Why innovation is necessary for Asian companies and how to grow your business value chain, increase profit margins and drive overall performance.

Adrian Mok, Managing Director, Hivelocity, Organiser for Sundown Marathon - SINGAPORE
Speaker and Panelist: Imagining new ways for the Asia Sport and how to build brand association through leveraging on sporting events.

Helena Pham, Senior Manager, Consulus - VIETNAM
Speaker: Practical tactics and solutions on how to develop leaders internally. This will include development and performance review.

Tang Ying Chun, Manager, Strategy, Consulus - SINGAPORE
Speaker: Practical approaches to shape company policy and practices to encourage collaboration and build corporate ownership for SMEs.

Join us on Monday, 22 October and witness the evolution of Asia's brand of leadership.

About Shape the World Conference 2012
Initiated by Consulus, Shape The World Conferences have gathered more than 3,000 delegates from around the region since 2005. The conference was launched in Singapore and has since been introduced to fast-growing economies such as Vietnam and the Philippines. While there were numerous branding forums about strategy and tactics, there was none about the role of Asian brands in shaping a new Asia and how a new mindset needs to emerge to truly lead. Previously endorsed by organisations like SCCCI and DesignSingapore Council, The Shape The World Conferences act as a platform for promising Asian leaders to re-imagine their business models and find relevant partners in
order to achieve a sustained competitive advantage.

Fo registration please visit http://www.consulus.com/seminars/stwc2012/
For more information about STWC2012 and request for interviews, please contact:

Christina Tarigan
Email: christina_tarigan ( @ ) consulusgroup dot com
Phone: +65 91196865

Kenneth Lee
Email: kenneth_lee ( @ ) consulusgroup dot com
Phone: +65 97853835

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