36creative launches new marketing website expanding on the Marketing Mix Ecosystem created by Mullen.
Boston, MA-NH (1888PressRelease) March 27, 2013 - In today's ever-evolving age of marketing technology, there are a vast amount of marketing methods available for businesses to take advantage of. This allows for many directions and avenues for businesses to go in which can create confusion when it comes to pinpointing a robust strategy. In order to connect all of the dots, Mullen came up with a brilliant concept called the Marketing Mix Ecosystem, which connects this overwhelming amount of marketing information into one cohesive unit. 36creative has taken this concept and expanded on it quite a bit which is the basis for their new resource website. 36creative hopes to educate readers about the variety of marketing strategies by creating a unique user experience for every visitor that makes it to the new website.
Mullen calls their concept an ecosystem in a comparison to the literal ecosystem of the natural world. They use it as a metaphor, showing how all of these types of marketing efforts are intertwined and connected, much like nature. The various marketing communications that make up this ecosystem are print, experiential, audio/video, public relations, online, direct marketing, place-based and mobile devices. Each of these branches have numerous subcategories within them, revealing the complexity and infinite choices that make up this entire ecosystem. 36creative by no way is trying to dilute what Mullen has already created. They are simply expanding on their concepts in order to bring a fresh new look to the marketing ecosystem.
"Marketing is such a widespread philosophy which grows more and more each day. We built this tool so people had a destination point to try and expand their definition of marketing and find new methods." says Steve Gabriel, Principal Owner of New Hampshire based 36creative.
The Mullen Ecosystem, though both insightful and informative, can be rather limiting as it only consists of a PDF document that is difficult to read. 36creative has mended this problem with the creation of their new website, which restructures the Marketing Mix Ecosystem into an interactive menu. Here, you can click on the links that represent each branch and read descriptions of them as well as their various subcategories. For example, clicking on the "online" section of marketing communications tells you why it's important as well as its various avenues such as social networking and blogging. For more information please visit http://www.colorsofmarketing.com.
With the creation of this website, 36creative aims to not only inform its users about the important marketing ecosystem, but to become a sought-out after resource for advice and tools on all things related marketing.
About the Company:
36creative is a NH based creative agency specializing in quality design including print, interactive, website, mobile app development, online marketing, SEO/SEM and print development. They pride themselves on providing award winning design and branding to each and every client they work with.
36creative launches new marketing website expanding on the Marketing Mix Ecosystem created by Mullen. 
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