365 Connect Launches Mobile Barcode Technology For Multifamily Industry

365 Connect released its 365 Mobile Barcode Technology, which enables apartment seekers to instantly access community information on their mobile device using a universal barcode scanning application, transforming a mobile phone into a barcode scanner. End Quote

(1888PressRelease) November 09, 2010 - NEW ORLEANS, LA - 365 Connect, the New Orleans based technology innovator for multifamily housing, announced a stunning new development today with its release of 365 Mobile Barcode Technology. As the leader in mobile applications for apartment owners and renters, this new tool fully positions 365 Connect's multifamily clients to meet the demands of a highly mobile society.

Mobile barcode technology, known as QR or Quick Response Codes, will enable apartment seekers to instantly access community information on their mobile devices using a universal barcode scanning application which transforms a mobile phone into a barcode scanner. 365 Connect clients and their prospects will have an almost unlimited number of opportunities to push and pull mobile Web content by scanning QR Codes on print ads, business cards, banners, brochures, or any other traditional marketing materials. And, this is only the beginning. 365 Connect has some almost unbelievable uses under development.

Most SmartPhone Networks including iPhone, BlackBerry, Android, Palm Pre and Windows Mobile have QR Code applications, which makes 365 Mobile Barcode Technology ready to use. A URL is embedded in the client's QR Codes which, when scanned, takes prospective residents to the community's 365 Mobile Leasing Center. There they can see photos, amenities, floor plans and other basic community information. Through its interaction with the SmartPhone's GPS capability, users can even pull door-to-door directions. This interactive facility also offers the opportunity to reserve a floor plan, request specific information, schedule a visit to view the community and check apartment availability and pricing in real time through the community's 365 Online Leasing Center.

QR Codes are a special kind of barcode known as a two-dimensional or matrix barcode. Popular in Japan and initially created by Toyota to track vehicle parts, the codes are now used in a variety of contexts. QR Codes are now gaining traction in the United States, with the likes of Facebook, Google and other major brands making use of them. With the inherent limitations of print media, QR Codes transform physical print into an interactive experience. Since the emergence of QR Codes, over one billion tags have been created for businesses worldwide.

QR Codes are perfect for use in multifamily housing by allowing quick access to community information via the mobile Web. With a 24-7 mobile society now emerging as the 'Renter Generation,' QR Codes can be placed in a variety of locations and on every piece of marketing generated by a rental community. As today's renters rely more heavily on mobile technology to access information, 365 Connect finds that it is critical to position its clients' apartment communities to take advantage of this emerging technology. With current statistics showing that 91% of the United States has a mobile device, it is vital that multifamily owners and operators market their communities on an interactive mobile platform. The launch of 365 Mobile Barcode Technology is another avenue to drive traffic to 365 Connect clients' communities and keep them on the cutting edge of marketing technology.

The launch of 365 Mobile Barcode Technology powerfully integrates with both the 365 Mobile Leasing Center and the 24-7 Leasing Center Syndication Platform by creating another method to drive traffic to 365 Connect clients' communities. It reinforces the mission of 365 Connect to reduce its clients' operation costs and increase traffic and occupancy. By increasing the number entrance points for apartment shoppers to access community information and eliminating redundant marketing efforts, an extraordinary amount of management staff time is saved for other high priority demands.

About 365 Connect, LLC
Headquartered in New Orleans, Louisiana, 365 Connect was founded in 2003 by a team of multifamily housing professionals with wide-ranging expertise in real estate development, management and technology. 365 Connect provides web-based technology solutions to the multifamily industry, with a focus on resident and management interaction and doing business in the digital world. Today, 365 Connect is the leader designing and delivering Web-based multifamily technology platforms with an array of products ranging from online leasing centers and interactive resident platforms to MultifamilyBiz.com, a powerful and robust B2B industry portal. More information on 365 Connect businesses and services is available on the Web at: www.365connect.com.

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