2010 Valley Goes Pink, Cancer Walk Contributes To The Most Successful Fundraising Year On Record For Non-profit CBCF

Cure Breast Cancer Foundation Supports Research Efforts Under the Direction of Dr. Larry Norton of Memorial Sloan-Kettering Cancer Center. End Quote

(1888PressRelease) March 04, 2011 - CLIFTON, N.J. - 2010 proved to be the most successful year on record for the Cure Breast Cancer Foundation, which recorded the highest fundraising totals in its history.

The non-profit 501 (c) 3 organization raised donations through a variety of special events and charitable drives conducted throughout the year to support breast cancer research under the direction of Dr. Larry Norton, Deputy Physician-in-Chief for Breast Cancer Programs and the Medical Director of the Evelyn H. Lauder Breast Center at the Memorial Sloan-Kettering Cancer Center.

Many of the fundraising events, such as the 2010 Valley Goes Pink! Valley National Bank Breast Cancer Walk, far exceeded previous totals. Held last fall, the 2-mile Valley Walk attained its highest level of participation from employees and friends of Valley National Bank. The Walk raised more than $120,000 for Dr. Norton's efforts, almost doubling last year's total contribution.

"One of the keys to our success in 2010 were the number of corporate sponsors and their employees who participated and were eager to get involved with such a worthy cause," said Executive Director Leslye Schulman. "Locally-based in Wayne, N.J., Valley National Bank has a strong commitment to charitable community endeavors and stands as one of our most dedicated partners. We can't express enough how thankful we are for their efforts with the Valley Goes Pink! Walk."

Since its inception in December 2007, CBCF has raised in excess of $2 million through events such as the annual Golf Classic, walk-a-thons and other fundraising events. As always, 100% of the net fundraising proceeds received by the foundation are donated to the Memorial Sloan-Kettering Cancer Center in Manhattan and other research facilities to support the ground-breaking research being conducted by noted oncologist Dr. Larry Norton and his colleagues.

Dr. Norton's research focuses on the theory of breast cancer "self seeding": the ability of breast cancer cells to move and start new cancers growing, not only in distant organs like the bones and liver (called metastases), but in the breast itself. This behavior is referred to as "self seeding" as it recalls the way weeds take over a garden: not by the growth of each individual weed plant, but by the seeding of new weed plants that grow in a confluent fashion. By this concept, breast cancer is not one mass, but rather a collection of contiguous smaller masses.

This method of growth is indeed true in certain experimental models and research is ongoing to prove that it happens in people as well. It explains many aspects of cancer: rapid growth, disorganization, formation of new blood vessels, need to irradiate a breast after a lumpectomy for cancer and the association of all of the above with distant metastases. If correct, it will provide new targets for the development of drugs to treat and prevent cancer. Since "seeding" is an abnormal process-as opposed to the normal process of mitosis-such drugs may not only be more effective, but less toxic as well. Hence, the concept of self-seeding is not only interesting from the point of view of biology, but also possibly very important in the design of better approaches to cancer management and prevention, as well as in finding a cure.

Cure Breast Cancer Foundation
The Cure Breast Cancer Foundation (CBCF), is a Clifton, N.J. -based not-for-profit 501(c) 3 charity devoted to fund breast cancer research on the growth and spreading of breast cancer cells, also known as self seeding, under the direction of Dr. Larry Norton and his colleagues.

The founder and president is Carly Abramson. Her father, Andrew Abramson, is treasurer. Leslye Schulman is Executive Director. For more information, call (973) 471-CBCF (2223), e-mail info ( @ ) curebreastcancerfoundation dot org or visit the Web site at www.curebreastcancerfoundation.org.

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