20 Mahindra Stallio riders to spread message of safety in unique pan India rally

Mahindra 2 Wheelers and Indiabikers.com present the Mahindra Stallio Great Indian Ride. End Quote

(1888PressRelease) November 20, 2010 - Mumbai - The Mahindra Stallio Great Indian Ride, a unique pan India rally presented by Mahindra 2 Wheelers and www.indiabikers.com will be flagged off from the four corners of India - Manali in the North, Goa in the West, Gangtok in the East and Kanyakumari in the South from November 22 - 25 2010. Participants were selected on the basis of an online 'Dream Jobs' contest announced a few months ago on www.indiabikers.com.

The rally will see 20 bikers riding the Mahindra Stallio in an adrenaline charged journey across the length and breadth of India. The convoy will spread the message of safe riding as they pass through each destination. Prior to the flag off, the bikers attended a Boot Camp in Pune from 15th to 18th November where they were briefed on safe riding practices and attended sessions on motorcycle maintenance and team building.

Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group and Mr. Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd., today interacted with the bikers and wished them a safe and enjoyable journey.

"Traditionally, biking has always been associated with speed, dangerous stunts and machismo. However, it is also about fun, camaraderie and shared experiences, while staying safe. Through the Mahindra Stallio Great Indian Ride, we hope to reinforce the message of safe riding to bikers across India which is also evident in our TV commercials currently on air. The 20 bikers have been chosen on the basis of their riding skills, passion and commitment and I am sure they will have some interesting experiences to share as they ride the Stallio through the country," said Mr. Viren Popli, SVP Strategy and Market Development, Mahindra Two Wheelers.

The 20 bikers will be divided into four teams consisting of five members each and will cover a total distance of approx 24,000 km. Their journey will culminate on December 22 at Nagpur, their final destination at the centre of India. En route, the riders will blog, take pictures and share their experiences of the trip and people they interact with, on www.indiabikers.com. Each team will have a dedicated support crew which will provide necessary assistance.

The 20 bikers have been selected from over 20,000 applications that were received by Indiabikers.com for the 'Best Job in India' which will allow them to pursue their passion over the six week odyssey. All their fuel, lodging, boarding, insurance costs, etc., have been taken care of by Mahindra. In addition, they will receive a stipend and requisite safety riding gear. As an added bonus, they will also get to ride their Stallios home at the end of the event.

Indiabikers.com is the collective effort of a group of bike lovers who wished to create a platform for motorcycle enthusiasts across the country to share their experience of owning and riding motorcycles. The founders aim to develop an online and offline community for bikers who can log on for advice and information related to two wheelers in general and motorcycles in particular as well as create a movement of bikers. The site will soon incorporate blogs, maps, fora and a host of information and tools which will allow users to create their own groups, share their experiences and comment on others' posts.

Follow the progress of the Great Indian Ride from November 22, 2010 on www.indiabikers.com.

About the Mahindra Stallio

The Mahindra Stallio recently made its debut, marking Mahindra 2 Wheelers' entry into the motorcycle segment. The Stallio offers a host of features unheard of in its segment and is ideal for the avant-garde young executive or businessman who desires a rugged and reliable yet stylish bike. It incorporates world class R&D and design elements from M2W's Italy based design house, Engines Engineering and is best suited for Indian biking conditions.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs, SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services, now known as Mahindra Satyam.

Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India,- 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit organization holding the largest database of primary corporate climate change information in the world.

###

space

Other Related Press Releases