11Giraffes(R) White Paper Advises Retailers Planning Digital Signage Deployments

11Giraffes releases a must read free white paper for retailers considering or planning 2014 network rollouts. End Quote

(1888PressRelease) October 23, 2013 - Charlotte, North Carolina - Today, 11Giraffes released a new white paper analyzing challenges facing retailers when selecting a digital signage platform and the partners required for successful rollout planning and execution. The white paper, titled "Four Steps to a Successful Retail Digital Signage Deployment", includes examples and advice gathered from Bass Pro Shops' experience with its requirements, selection and deployment.

"11Giraffes contribution to the retail industry's education in planning in-store media applications is an important component of our belief in value through partnership and collaboration" says 11Giraffes Chief Technology Officer and Vice President of Operations, Jim Marascio. "We expect that the insight provided from Bass Pro Shops' experience will help others in the retail space not only see the value of in-store media, but also more efficiently and effectively pilot and deploy."

This white paper is a must read for retailers considering or planning 2014 network rollouts. The white paper may be read or downloaded free-of-charge at https://11giraffes.leadpages.net/retail/.

About 11Giraffes
Headquartered in Charlotte, NC, 11Giraffes provides a scalable, affordable, and innovative software as a service digital media platform, inclusive of signage and in-store music and audio messaging solutions. The company's software and hardware products are distributed through a large North American dealer network who place these services in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, consumer financial, medical offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and aid companies in communicating with their customers. Additional information about 11Giraffes may be found at http://11giraffes.com.

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