'VConnect Fever' Video on YouTube Records Massive Views in one Week
VConnect, the local search engine of Nigeria successfully released it's 'VConnect Fever' song that went viral with millions of views on Youtube and subsequently organized a Flashmob event in Lagos to help connect users more with their brand.
- (1888PressRelease) August 03, 2012 - VConnect - Nigeria's largest local search engine and leading Information service provider has recorded a milestone achievement with its latest video tagged 'VConnect Fever' fast becoming one of the most viewed video on YouTube with over two Million views within a week.
The 'VConnect Fever' Video available on VConnect channel for both desktop and mobile phones (desktop:www.vconnect.com or http://www.youtube.com/vconnectnigeria,mobilephone: http://bit.ly/vcfevermobile) is a promotional musical video for VConnect in which two humorous characters gate crash into the studio of acclaimed Nigerian music producer OJB Jezreel who is in the company of top video director, DJ Tee. They start a pidgin rap demonstrating that all their accessories are purchased searching through VConnect, before OJB Jezreel and DJ Tee could have them thrown out.
As part of the viral marketing initiative to connect the 'VConnect Fever' song and video with the users, VConnect stunned the huge crowd of shoppers, and fun seekers at the popular Silverbird Galleria Ahmadu Bello way, Victoria Island Lagos on Saturday, July 28, 2012 with a flash mob activation in which a troupe of 100 dancers stormed the Atrium on the ground floor as well as other floors of the mall thrilling the crowd with exciting dance steps.
Shopping and Business activities were going on normally at the ever-busy shopping mall with large turnout being a weekend, until about 6.34 pm when the dance troupe appeared from nowhere dancing to the 'VConnect Fever' song with different dance aerobatics. The thrilled crowd could not comprehend what was going on until the dancers took off their shirts to reveal the VConnect branded T Shirts.
Speaking on the milestone, the General Manager Mr. Deepankar Rustagi explained that the 'VConnect Fever' video was conceptualized to further connect the users of search engine to the brand and reinforce the varied offering of VConnect to prospective users.
"The 'VConnect Fever' video uploaded on YouTube, is designed to further carve a niche for VConnect brand as the largest local search engine and leading information provider for Nigerians especially the teeming youth as well as SME's who make use of the portal to connect with those who need their product or services" he said.
He stressed further that the VConnect Fever Video attempts to further drive home the unique selling proposition of VConnect as the first 24/7 tele-search service, which provides product, service, business information in Nigeria.
The 'VConnect Fever' song is written and produced by Noah's Ark Communications Limited while the Video is shot by the popular cinematographer, DJ Tee.
Also as part of the 'VConnect Fever Campaign', youths will get the opportunity to contest in a dance competition nationwide by uploading a video to demonstrate creative & unique dance steps to the connect song, after which an overall winner will emerge.
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