“Together We Win” Launched With Strong Endorsement From Markham Mayor
“Safe to enjoy the amazing restaurants in Markham” says Scarpitti, who urged the public to support the Chinese restaurant industry.
- (1888PressRelease) February 07, 2020 - An initiative to help support crisis-stricken Chinese-Canadian restaurants launched Tuesday with a ringing endorsement by Markham Mayor Frank Scarpitti.
“Please go out and enjoy,” urged Scarpitti. “Stop the rumours. Stop the fear. Enjoy what we have to offer because it is safe to be out there.”
Scarpetti made the remarks at the launch of “Together We Win,” a campaign that aims to revitalize a Chinese-Canadian restaurant industry that has incurred massive losses in the wake of the coronavirus outbreak.
“Together We Win” is an industry-wide show of solidarity that spreads the message that Chinese-Canadian restaurants are safe to eat in and are open for business. It urges the Canadian public to support local Chinese restaurants that have suffered from an economic backlash amid fears of the viral outbreak.
Joined by Mayor Scarpitti, the initiative was unveiled by the Chinese Cuisine & Hospitality Association of Canada (CCHAC) and Federation of Chinese Canadians in Markham (FCCM).
To date, over 100 GTA-area restaurants have agreed to take part in the program online while another 30 will host the program at brick-and-mortar locations. Each restaurant will promote a signature dish as part of the program.
Restaurants participating in the “Together We Win” program have made a collective promise to ensure a safe and healthy dining environment for the public. The campaign assures the public that all restaurant health standards will be met and even exceeded during the campaign.
The pledge can be found on “Together We Win” posters and stickers. It reads: “We promise to make good on our efforts to deliver cleanliness and satisfaction to our customers.”
Another phase of the initiative involves a number of Canadian food delivery services that have also demonstrated their support for the Chinese-Canadian restaurant industry. FOODHWY, F.O.D. and CMAO have all said they will provide improved customer service during the “Together We Win” campaign as a way to further boost customer confidence. UberEats has also lent its support to the campaign.
At the press conference, “Together We Win” co-founder and CCHAC President Catherine Hou emphasized the need for unity during this crisis. “By being under the same umbrella, by standing together and holding hands, we are going to win this battle,” she said.
FCCM Chairman Dr. Ken Ng spoke about the need for decisive action in order to lessen the negative impact upon the Chinese community and its businesses.
“We need to take great efforts and quick action to combat the misinformation, the racism, and many other ill effects that arise from here,” said Dr. Ng.
Besides showing his unwavering support for Markham-area Chinese restaurants, Scarpitti guaranteed that he will do everything he can to help the ailing industry.
“Let me assure you that Markham council and our community is going to do what we can to support the restaurant industry here so people can come out and enjoy the amazing cuisine that all your restaurants provide to the community,” said Scarpitti.
In addition to dining at local restaurants, Toronto residents will be able to show their support for Chinese restaurants at an upcoming event taking place later this month.
Asialicious is a food festival celebrating the best of GTA-area Asian and Asian-run restaurants. Beginning February 14, the two-week-long festival will allow participating restaurants to promote their best dishes to the public using a special promotion.
Chinese Cuisine & Hospitality Association of Canada
Chinese Cuisine & Hospitality Association of Canada (CCHAC) is committed to food and culture communications between China and Canada. We cooperate with stakeholders to advocate and develop Chinese food culture overseas and stimulate food industry development. We are a not-for-profit organization voluntarily formed by individuals and groups in hospitality-related industries.
The Federation of Chinese Canadians in Markham
The Federation of Chinese Canadians in Markham (FCCM) is a not-for-profit organization dedicated to the provision of services to the Chinese community and the integration of Chinese Canadians into the mainstream of Canada.
Dayu PR
Dayu PR is a PR agency that specializes in connecting Chinese brands, businesses and products with North American media, influencers and consumers through cross-cultural events and campaigns.
For more information, please visit http://dayupr.ca
Media Contact:
Annie Wong
info[@]dayupr[.]ca
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