'Risk To Succeed' Proposes New Approach To Solve The Unemployment Crisis

'Risk to Succeed' gives readers the motivation they need to find the right career &become successful entrepreneurs. End Quote

(1888PressRelease) September 12, 2012 - Want a job? Get off the unemployment line!
"The drive, creativity and risk-taking expressed by entrepreneurs has always been the strongest force for success in the marketplace..."

NEW YORK, NY - Risk to Succeed: Essential Lessons for Discovering Your Unique Talents & Finding Success by Ricky Cohen, published by McGraw-Hill, will hit major retailers nationwide on or about November 5, 2012. To celebrate the launch, Cohen will be giving away one (1) $2,000 college scholarship (or cash value); each pre-sale purchase will count as one entry.

Cohen is the former Chairman and CEO of Conway Stores and led the company during its greatest years of growth to become a market leader, and one of the best performing companies in NYC. He is currently Chairman and CEO of The Conway Organization, an international real estate and development company.

In Risk to Succeed, Cohen collected wisdom and age old ideas from history's most noteworthy leaders and thinkers and formatted them into an easy-to-follow business fable. The tools highlighted were used by Cohen to build his own successful companies, and have been presented in hundreds of his workshops & seminars. Scores of participants have achieved outstanding success; many "got off the unemployment line, unlocked their hidden potential, and became trail blazing entrepreneurs".

As an educator and successful businessman with over thirty years of experience, Cohen can speak to these ideas through his book, workshops, appearances and interviews.

The publication of Risk to Succeed is extremely relevant today, as politicians and economists have repeatedly stressed that the economy needs entrepreneurship in order to bounce back.

Risk to Succeed addresses all- from ambitious high school students, to the unsure college student, and the discouraged adult - fed up with limited career options. Readers will be able to jump-start their own recovery process.

If you would like more information about Risk to Succeed, or to schedule an interview with Ricky Cohen, please contact Sarah Sarway at sarah ( @ ) rickycohen dot org.

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