"Play Festival Films"- FREE iPad APP to watch exclusive films selected from the film festivals, worldwide. Buy films@US$1.99.Watch anytime, anywhere on iPad

"Play Festival Films"- FREE iPad App, where you can watch very good quality 'exclusive' films, selected from the various film festivals, around the world. You can watch free trailers and read the biography and filmography of each director. Each short film is offered at US$1.99. You can stream (WiFi) and/or download the films to your iPad and enjoy them anytime, anywhere; with no expiration date. End Quote

(1888PressRelease) August 10, 2011 - 2wayTV launched the FREE iPad APP- "Play Festival Films", where you can watch very good quality, 'exclusive' films, selected from the various film festivals, around the world.

Check out the FREE iPad APP on iTunes: http://itunes.apple.com/us/app/play-festival-films/id433354017?ls=1&mt=8

Further, you can enjoy and watch the free trailers, check the nominations and awards that each film earned at the various film festivals and read the biography and filmography of each film director. You can recommend the film to your friends by email from the APP itself. Each short film is offered at US$1.99. You can stream the film (using WiFi network connection) and/or download it to your iPad and watch the film anytime, anywhere. There is no expiration date for these films. Fans or film enthusiasts can watch upcoming free trailers and also interact with the film directors directly on Facebook - http://www.facebook.com/pages/Play-Festival-Films/226970773997119?sk=wall

Our special thanks to Sandrine F. Cassidy, Director of Festivals and Distribution at University of Southern California, School of Cinematic Arts for licensing the very good USC films for the worldwide digital distribution, exclusively on this APP. And thanks to the all the filmmakers on board and to the filmmaker, Michael Tringe, for selecting the good quality content and leading the communication efforts with all the filmmakers.

Mohit Mahajan, founder of 2wayTV said "On our platform, the independent filmmakers can build their worldwide target audience, monetize their digital content through electronic sell-through and get the feedback from their audience. Moving ahead, we will be adding at least one film each week and continue to grow our film catalog with only premium quality content, selected from the various film festivals around the world. In the coming weeks, we will be releasing the next version of the iPad APP with enhanced functionality and cool GUI interfaces."

Consumer Reviews
http://itunes.apple.com/us/app/play-festival-films/id433354017?ls=1&mt=8
[Passionate for Shorts]
"Artistically interesting and amazing quality!"
"I was really impressed with the variety, artistic merit, and overall quality of these short films, many of which come from the best filmmakers at the top film school in the US, the University of Southern California. Also really appreciated being able to watch each trailer before I bought the film, and liked being able to sort according to so many categories. The film downloaded so quickly that I could watch instantly, and I even enjoyed sharing the films to some my friends sitting close by. I highly recommend it!"

About 2wayTV
Founded by Mohit Mahajan, 2wayTV is an international digital distributor of independent films. We license the digital films (exclusive digital sell-through via the APP only) and distribute them worldwide on the mobile devices such iPad and iPhone. Our "Play Festival Films" platform connects filmmakers directly with their target audience, monetizes their premium content and provides the analytics back to the filmmakers.

Website: http://www.2waytvllc.com
Founder's Profile: http://www.linkedin.com/in/mohitmah
Twitter: InteractiveTV, 2wayTV

Play Festival Films
Website: http://www.playfestivalfilms.com
Facebook: http://www.facebook.com/pages/Play-Festival-Films/226970773997119?sk=wall
Twitter: playfestfilms

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