"Love the Earth, Plant a Tree" on-line campaign targets the planting of 100,000 virtual trees to advance green cause
CLP has tapped into cyberspace to promote tree planting in Asia as the Company looks to celebrate and support the United Nations International Year of Biodiversity. CLP Green Park, an online tree planting game designed by CLP, was launched on August 9, 2010.
- (1888PressRelease) August 27, 2010 - CLP has set a target of planting 100,000 virtual trees by participants across Asia-Pacific Through CLP Green Park, for every virtual tree that is planted, HK$5 will be donated to green projects being implemented by partner organizations in five Asia-Pacific markets including Hong Kong, Chinese Mainland, Australia, India and Thailand.
"Tackling the climate change problem is at the heart of CLP's green initiatives. Green Park is unique in the way it reaches out to a diverse demographic in Asia, using an online gaming platform," said Andrew Brandler, CEO of CLP Holdings."We hope that thousands of people from these markets will sign up for the game and support projects that contribute to the preservation of biodiversity."
CLP Green Park will allow users to choose tree species appropriate for the relevant region. For example, the Schima tree would be ideal for Hong Kong's environment as compared to the Manna Gum tree, which is more suited for Australia. Users will also be able to create personalized characters for themselves as they go about planting trees. Users are encouraged to promote the game through face book and other on-line media platform.
Trees sustain biodiversity and the planting of native trees helps build up wildlife populations and contributes to natural forest regeneration which is a critical factor in addressing the climate change problem. CLP's on-line game will try to engage public awareness about the ecosystem and promote the importance of natural resources, and their preservation.
"Climate change is a major challenge of our times and we need a comprehensive approach to tackle it. CLP's online tree planting programme highlights the role that forestry can play in addressing the threat of climate change and I hope more companies will join in leaving a sustainable planet for future generations," observed Special Global Advisor of Climate Change and Sustainability, KPMG, Mr. Yvo de Boer.
Mr.Achim Steiner, Executive Director of UNEP, said, "Losing forests undermines food, energy and climate security. We are pleased to learn that CLP has pledged to plant a million trees under the UN's Billion Tree Campaign. With collective efforts from all parts of society, the Billion Tree Campaign is making an important contribution to the 2010 UN International Year of Biodiversity, a year which requires both local and global action to stem the ongoing and dangerous tide of species and habitat loss."
Dr R K Pachauri, Director-General of TERI, said: "I am pleased to learn that CLP has organized the "Love the Earth, Plant a Tree" campaign as part of the "5-Year Regional Tree Planting Programme". Biodiversity is critical to the survival of all living species-if our ecosystems are further damaged, we will limit economic opportunities for future development and impose limits on human welfare. Tree planting is one of the many actions that we can take to help protect and restore our environment. I take this opportunity to wish CLP all success with this initiative."
"Tree-planting in a region as ecologically diverse as the Asia Pacific cannot be a "one-size fits all" activity. By involving local NGOs and selecting the most appropriate tree species in each country, CLP has shown how multinational can make best use of local expertise in rolling out online education initiatives," Ms Christine Loh, Chief Executive Officer of Civic Exchange said.
CLP's green partners for this initiative in the five markets are The Conservancy Association in Hong Kong, the Forestry Administration of Guangdong Province in Mainland China, the Conservation Volunteers in Australia, the Mangrove Forest Development Station 6 (Petchburi) in Thailand, and the Centre for Environmental Education in India.
The donations that the green partners receive will be used to fund green education programmes, including real tree planting, by these organizations in their respective markets to further the The programmes will form part of the CLP's Five-Year Regional Tree Planting Programme launched in April 2008 which is aimed at planting a million trees in their operational zone in the For more, go to ww.clpgreenpark.com
CLP Holdings Limited, a company listed on the Hong Kong Stock Exchange, is the holding company for the CLP Group, which is one of the largest investor-owned power businesses in Asia Pacific. Through CLP Power Hong Kong, it operates a vertically integrated electricity supply business in Hong Kong, and provides a highly reliable supply of electricity and excellent customer services to 5.7 million people in Kowloon and the New Territories. Outside Hong Kong, CLP holds a diversified portfolio of power generation investments that includes gas, coal, renewable and nuclear in the Chinese Mainland, Australia, India and CLP is listed in the Global Dow - a 150-stock index of the world's leading blue-chips, the Dow Jones Sustainability Asia Pacific Index (DJSI Asia Pacific), the Dow Jones Sustainability Asia Pacific 40 Index (DJSI Asia Pacific 40) and Hang Seng Corporate Sustainability Index Series.
Stay updated on number of trees planted and money raised by joining CLP's Green Project Facebook Fanpage "Love the Earth, Plant a Tree" For twitter update, follow ( @ ) greenparkgarden
Find CLP Green Park Mascot "Green Park Gardener" on RenRen at: 綠趣園園丁 or Weibo at: http://t.sina.com.cn/greenparkgardener
Media Enquiries:
Angela To
Public Affairs Manager
CLP Holdings Limited
Tel: (852) 2678 8516
Email: angela.to ( @ ) clp dot com.hk
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