'Global MAR market is only valued at US $21 million in 2011 but set to explode' reports visiongain
Visiongain's latest report "Mobile Augmented Reality Report 2011-2016" charts Mobile Augmented Reality's (MAR) evolution in tandem with increased smartphone penetration across developing and developed markets, the rise of tablet technology, and LTE.
- (1888PressRelease) November 03, 2011 - The report not only explains the means by which MAR applications will become ubiquitous, but also ways in which their ubiquity and innovative nature stand to alter the relationship between consumers and their mobile devices altogether.
Augmented reality has only recently been associated with mobile technology, but this association has drawn broad attention from telecoms pundits and sparked the foundation of a plethora of MAR-specialized startups. Although the global MAR market is only valued at US $21 million in 2011, visiongain's research forecasts that it will be valued in the billions by 2016.
Already collecting praise in military, healthcare, and productivity fields, all that remains to ensure MAR's success are a few parsimonious, popular applications to evidence its utility to consumers. Visiongain breaks MAR down into sectors that will gather substantial shares of the market (i.e. games, location-based services, social networking, education/productivity, and navigation/travel) and evaluates their commercial viability.
Visiongain's report identifies North America, Western Europe, and Japan as early hotbeds of MAR development, the three regions occupying over 80% of the global market in 2011. Profound smartphone penetration, vibrant mobile advertising industries, and the proliferation of mobile social networking will bolster MAR growth in these areas, while China and Asia-Pacific will experience delayed but significant growth, occupying 38% of the global market by 2016.
OEMs, MNOs, marketers, advertisers, and software developers with an active interest in MAR will learn key information about the technology's prospects and game-changing potential, allowing them to strategically position themselves to maximise revenues.
MAR will re-define productivity apps and e-commerce, as mobile devices further their multipurpose applications. The technology will allow end-users to try on clothes, repair household items, and translate road signs through virtual or augmented imagery, while simultaneously providing a host of new avenues for brand marketing and in-app advertising and sales. In 2016 one of every four app downloads - or 10.925 billion unique downloads - will be MAR-related.
MAR is one of the most rapidly expanding telecoms market segments. Its development will provide a breadth of monetisation opportunities and stands to deliver technology enthusiasts their first truly 21st century digital experience.
For further information on this report visit http://www.visiongain.com/Report/707/Mobile-Augmented-Reality-Report-Creating-New-Market-Paradigm-for-Smartphones-Tablets-2011-2016
Or contact:
Sara Peerun
Sara.peerun ( @ ) visiongainglobal dot com
Tel: +44 020 7336 6100
If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun ( @ ) visiongainglobal dot com or call her on +44 (0) 207 336 6100
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