'emel By Melinda Looi' Partners With Volkswagen Group Malaysia To Launch "Safe & Stylish Balik Kampung" Contest

In conjunction wih the launch of 'emel by Melinda Looi's 2014 Raya collection, multi-award winning fashion designer Melinda Looi has partnered with Volkswagen Group Malaysia to give away a Polo Sedan in a "Safe and Stylish Balik Kampung"contest. End Quote

(1888PressRelease) June 11, 2014 - Kuala Lumpur - 'emel by Melinda Looi' is a socially conscious fashion initiative by Melinda Looi. In line with emel's brand direction of collaborating with local celebrities to promote the spirit of giving during Ramadhan, the fashion designer invited Malaysian actress, model, TV host Diana Danielle to co-design 'Diana Danielle x emel' (Diana Danielle for emel), a capsule collection of ladies' Baju Raya inspired by the celebrity's personal style of youthful, feminine elegance. A portion of proceeds from both collections will be channelled to the IJN Foundation, as nominated by Diana, to help the poor heart patients seeking treatment at the Institut Jantung Negara (IJN).

To make the launch even more exciting, emel has partnered with Volkswagen Group Malaysia to launch a "Safe and Stylish Balik Kampung" contest from 10 June - 10 July 2014. One lucky person stands to win a Volkswagen Polo Sedan just in time for their balik kampung journey this Ramadhan.

"Ramadhan is a season of giving back. It is also a time of family and togetherness when people look forward to returning to their hometowns to celebrate with loved ones. We were really excited to team up with Volkswagen on this contest, so people can shop for a good cause and stand a chance to balik kampung in a new car! The Volkswagen Polo Sedan is powerful, fuel efficient, and equipped with top-notch features for a safe and comfortable journey. How I wish I could win it for myself!" said Melinda.

Christoph Aringer, Managing Director of Volkswagen Group Malaysia shares, "Ramadan and the upcoming Raya celebration is the season of virtues and as a company who regards these values, we want to be a part of this contribution by sharing and spreading the cheer in bringing mobility solutions to people. It is a time of giving during this festive season; we are excited to give away a brand new Polo Sedan to one lucky winner just in time for a "Safe and Stylish Balik Kampung."

Interested participants can just log on to http://bit.ly/emelxVW and fill out a simple online survey. Alternatively, contest forms are available at all emel by Melinda Looi offline retail outlets and Volkswagen dealerships nationwide. The winner will be selected via random draw. No purchase is necessary to enter.

From traditional Baju Kurung to modern, edgier pieces as well as sophisticated evening looks for dressier occasions, 'emel by Melinda Looi' 2014 aims to provide a complete day to night range of Baju Raya for all women. There are also Baju Melayu outfits catering to couples and families sseeking co-ordinating outfits for Raya. Retail prices range from RM280 - RM480.

emel by Melinda Looi Points of Sale
Melinda Looi Showroom
131, Jalan Maarof, 59100 Bangsar, Kuala Lumpur

Melinda Looi Counter:
Parkson Pavillion (4th floor)

Melinda Looi Pop-up Counter
Parkson KLCC (2nd Floor)

Shoes Shoes Shoes outlets

emel by Melinda Looi Online Stockists:
ZALORA Malaysia (www.zalora.com.my)
ZALORA Singapore (www.zalora.com.sg)
Fashion Valet (www.fashionvalet.com)
emel by Melinda Looi webstore (www.emelbymelindalooi.com)

For further information or any other enquiries please contact:
Ms. Justina Seow
Marketing Manager
Tel: 603-2093 2279
Fax: +603-2201 2099
E-mail: justina ( @ ) melindalooi dot com / press ( @ ) melindalooi dot com

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