"Days of Our Lives" Launches New Book Reflecting 45 Years of TV History & Introduces New Social Media Platform for Fans

Still Innovative After 45 Years, The Beloved Daytime Drama Connects To Fans On The Internet With Www.days45online.com . End Quote

(1888PressRelease) October 21, 2010 - Los Angeles, CA - As "Days of Our Lives" celebrates its 45th year on television and in the hearts of loyal viewers, Executive in Charge of Production Greg Meng and famed art director Eddie Campbell will release a culmination of photos in a new book, DAYS OF OUR LIVES 45 YEARS: A CELEBRATION IN PHOTOS (SourceBooks). The release of the book is in conjunction with a new social media platform to connect with fans at www.days45online.com.

A Celebration in Photos is a beautiful hardcover coffee table book that traces the history of the show and its wonderfully rich families from the inception of the series to the present… and beyond. It is a rare glimpse of over 500 behind-the-scenes photos of one of America's most beloved television shows. Using never-before-seen images of cast, crew, sets, and styling, the proverbial "fourth wall" is broken for an extraordinary look inside the studio and into the lives of the stars of the longest-running scripted program in NBC's history.

Simultaneous with the book's launch is the increased focus on their new social media platform, which includes interactive video chats with cast members, never-before-seen photos and footage, promotions, and contests. This will become a place for fans to connect to their favorite cast members through mediums like Twitter, YouTube, and Facebook. The site will stream events live, such as signings for the new book, fan events, and other promotional events. It will also offer interactive polls and events to allow fans to get insider view, express comments and feel connected to the show and its cast. Fans can log into days45online.com and immediately connect to the Facebook, Twitter, Ustream and Youtube channels!

"DooL" Executive in Charge of Production and co-author of 45 YEARS: A CELEBRATION IN PHOTOS, Greg Meng, commented on the move into social media, "'Days' has an incredibly loyal fan base, and our fans have been asking for more interactive opportunities and exclusive content aside from what we already give them. 'Days' fans want to know about the cast and the characters, and social media provides the means that fans can actually communicate with their favorite cast members in real time, and that is really exciting for them. Social media provides a two-way street for communication rather than a one-sided one."

In addition to their new social media hub, fans can look forward to a variety of upcoming applications, scheduled video chats, downloads, contests, and giveaways. Visit www.days45online.com daily to see updates and schedules.

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