[ 2 one 5 ] Launches "Conscience Of Culture" With Online Action Sports Video Magazine

Roots Culture Connect added to the stable of brands under the [ 2 one 5 ] Creative® umbrella. End Quote

(1888PressRelease) April 21, 2011 - With a branding and design agency as well as Living Proof Magazine already in the fold, [ 2 one 5 ] Creative® (http://www.2one5.com) proudly announces their latest venture: Roots Culture Connect (http://www.rootscultureconnect.com), an online video magazine focused on bringing in-depth action sports industry and athlete coverage to past, present, and future generations.

[ 2 one 5 ] Creative® creative director Nikolas Greenblatt linked up with childhood friend and former professional snowboarder Ali Goulet and his associate Brendan Roby to bring Roots Culture Connect to the online world. After numerous phone calls, the three partners decided one thing: the action sports industry needs an unbiased, unafraid, realistic, and relevant voice. With each steeped heavily in action sports and culture, the team behind Roots Culture Connect, which launched on April 15th, released a 3-way interview with X-Games 15 winner Torstein Horgmo, Goulet's own series "The Real Ali G Show," on the mountain coverage of the Red Bull Minor's Cup, and more. Roots Culture Connect will continue to deliver video content, contests, features, and interviews from the snowboarding, skating, surfing, cycling, MMA, and auto industries.

"After blowing out my knee several times as a professional snowboarder, it's great to still be connected to the culture through my agency [ 2 one 5 ] Creative® and now Roots Culture Connect," says Greenblatt of the venture.

In addition to having the brand under its umbrella, [ 2 one 5 ] Creative® will also handle all vertical brand integration for Roots Culture Connect. After designing and developing the website, [ 2 one 5 ] Creative® will continue to build out all visual elements including video animations, logos, promotional materials, online banner ads, social properties design, and more. [ 2 one 5 ] Creative® serves as contributor as well, offering their knowledge and insight of the action sports industry from working with clients like Burton Snowboards, Flat Fittty, UFC, and more.

[ 2 one 5 ] Creative® is a boutique branding and graphic design agency located in Old City Philadelphia. We specialize in cultivating brand experiences through multi-dimensional strategies and online, in print, and interactive. By utilizing a team of elite thinkers and designers, [ 2 one 5 ] Creative® generates ideas and executions that build a bridge between the brand and their consumers. Great ideas make great brands. Great ideas start here. For more information visit www.2one5.com

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