[ 2 one 5 ] Creative Named Agency Of Record For Ingerman

From market research and strategy to a fresh identity and collateral, [ 2 one 5 ] Creative begins Phase 1 of a new brand for Ingerman's 55+ communities. End Quote

Philadelphia, PA-NJ (1888PressRelease) October 06, 2015 - [ 2 one 5 ] Creative enhances their experience in the real estate industry and adds Ingerman to their growing list of clients. Looking to build an all encompassing brand for their senior living communities, Ingerman seeks to develop a thorough strategy, design the brand, and introduce it to the world.

Founded in 1987, Ingerman creates high quality and sustainable residential communities with a heavy focus on customer service. Ingerman develops, constructs, and manages apartment communities and affordable housing opportunities within the mid-Atlantic region. With over 70 communities and totaling nearly 6,300 units in New Jersey, Pennsylvania, Delaware, and Maryland, Ingerman uses state-of-the-art architectural design, cutting-edge environmentally conscious construction, and an array of modern amenities. The company also constructs and manages several properties devoted strictly to those in the 55+ senior community.

Lacking in brand recognition, Ingerman seeks to establish a brand for their senior product type that is easily recognized by the community and locales, consistent across future and existing projects, and scalable in terms of execution.[ 2 one 5 ] Creative has identified several strategies to create a strong and cohesive brand experience for the Ingerman senior product type. Through branding, mobile, and digital marketing and executions, [ 2 one 5 ] Creative seeks to provide Ingerman the tools needed to establish credibility, increase awareness, and promote their 55+ senior community offerings. Beginning with a digital strategic plan, [ 2 one 5 ] Creative will conduct research on the market, competitors, and current Ingerman residents to define the digital road map for how the Ingerman senior product type brand will be presented across the industry and digital landscape. Once a clear strategy is in place, [ 2 one 5 ] will concept a powerful and inspirational brand identity, which will be the very first point of contact and can tap into the aspirations and desires of the senior community as well as their families. This identity will remain in place for years to come and will be consistent across all points of contact including on the web and through all collateral, which will also be designed by [ 2 one 5 ] Creative in subsequent phases of the project.

"We feel [ 2 one 5 ] Creative brings a fresh perspective, lots of enthusiasm and expertise, especially within the digital arena," says Marty Josephs, President of Ingerman Management Company. "Their innovative brand strategy coincides with the vision we have for our new identity going forward. We think they are more than up to the challenge and are excited for this new partnership."

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