[ 2 One 5 ] Creative Named Agency Of Record For Frankford Umbrellas
From a catalog to a series of videos, Frankford Umbrellas has chosen [ 2 one 5 ] Creative to design and develop the branded content that will elevate their brand.
- Philadelphia, PA-NJ (1888PressRelease) October 28, 2015 - Having experienced tremendous growth in recent years, Frankford Umbrellas has chosen [ 2 one 5 ] Creative to produce a video series and printed catalog to help grow clientele, loyalty, profit, and brand recognition across their United States consumers, clients, and resellers.
Founded in 1898, Frankford Umbrellas is a family business that has been manufacturing and distributing high-end umbrellas, beach chairs, and cabanas throughout the United States, Mexico, and Caribbean for more than a century. Frankford Umbrellas' dedication to providing their valued customers with reliable and reasonably priced products have enabled the brand to be a leader in the niche market, covering a majority of the market.
To increase visibility within the market and help define a true brand position, Frankford Umbrellas seeks to create a branded content series and collateral piece. [ 2 one 5 ] Creative will begin by designing a catalog to provide clientele with information of the unique and versatile line of products sold by Frankford Umbrellas. Through the implementation of product naming, imagery, cohesive branding, and layout, [ 2 one 5 ] Creative will provide Frankford Umbrellas will a valuable sales tool to showcase the features, quality and durability of the Frankford Umbrellas collection. [ 2 one 5 ] Creative will then produce a series of product videos to assist in informing current and future clients of the line sold by Frankford Umbrellas and the distinct features and use cases for each. Images, motion graphics, and audio, will be utilized in these videos to highlight specific product benefits and proprietary components. Lastly, [ 2 one 5 ] Creative will also produce a company introduction video to tell the authentic story of the brand's heritage and its current place within the industry. An interview with President, Marc Kaufer, combined with b-roll of Frankford Umbrellas products, key team members, and factory will highlight the work ethic and the values that are embodied by the Frankford Umbrellas brand. With all of these initiatives, Frankford Umbrellas stands to gain an increased market share while establishing a brand positioning that solidifies their presence within the industry.
"When I first met the team at [ 2 one 5 ] Creative, I could tell they were a highly creative and dedicated group," says Marc Kaufer, President of Frankford Umbrellas. "Their attention to detail and ability to strategize and develop unique ideas has me thrilled to be working with them."
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