The Delta Highway band acquires Delta Highway.com Domain, paving the way for the registration of the Delta Highway band Trademark and consolidation of the Delta Highway assets.
(1888PressRelease) January 13, 2009 - Memphis, TN The Delta Highway band announced today that it has signed the deal to acquire control of the DeltaHighway.com top-level Internet domain name at (http://www.DeltaHighway.com). The band made the announcement late this afternoon while performing some of their newest material at a half-time show of the NFC football playoff game hangar party.
Through a series of unrelated and bizarre events, the domain name was acquired by the Consumer First company, who subsequently licensed it to the band's management. "The deal was signed weeks ago, but the new site design and music were unveilled today, making it the appropriate time to make the announcement" stated Dhone Johnson, Intellectual Property Specialist and spokesperson for Consumer First.
"The North Carolina entity previously using the domain name defaulted on payment for the account and supporting services they requested - for over A YEAR AND A HALF" stated Johnson. "When they were finally located living in another city - and contacted - their representative stated and emailed that they had no further interest and would not be paying on the long overdue bill, further stating that it was 'case closed.'
"They can't cry 'foul' now" Johnson says. "They were contacted, they made their own decision, and now six months later they want to rescind their statements, threats, and assertions" Johnson continues. "Consumer First had no thought, interest, or part in that. We simply bought those assets from another entity. You can't default on a car payment for a year and a half, directly state your not going to pay on your agreement, threaten your creditor, have your car re-possessed and later sold, threaten the car's new buyer, and then expect to get your car back. It doesn't work that way. That's dishonest, naive, and ignorant at the very least."
The sole proprietor of the company, who was later threatened by the NC representative, took the normal and customary action that any business owner would take in order to recoup his considerable expenses on the Delta Highway account - and others. He re-registered the DeltaHighway.com domain - again, at his sole expense - and offered his assets for sale. Consumer First purchased those - and other accounts - welcoming the unique opportunity to consolidate and exploit investment and interest in the Delta Highway brand."
"The consolidation of the DeltaHighway.com name and assets," Johnson continues," along with Consumer First's other holdings, paved the way for the federal registration of the Delta Highway mark. Consumer First performed all due diligence in its registration of the mark, especially due the fact that the previous holder, and user, of the Delta Highway name also misrepresented - again, via email - that the DELTA HIGHWAY mark had already been registered. Upon conducting a due diligence search normal and customary to filing a Trademark, the findings clearly evidenced that those statements made by him were also, in fact, not true." Documents and recordings provided by Johnson seem to validate his statements and assertions.
"We've been in the intellectual property business for nearly 25 years, and we deal with bands, reps, and agents all of the time. However, I must say that these people appear to have been some of the worst: dishonest, threatening, and compromising the truth to suit their needs.
We're ecstatic that we've been able to help out an honest guy who was simply trying to get his money back - and to take advantage of a the opportunity presented. But that's all in the past now. We've got a lot to do. Our new site will be up soon, and we're focused on that."
The Delta Highway band acquires Delta Highway.com Domain, paving the way for the registration of the Delta Highway band Trademark and consolidation of the Delta Highway assets. 
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